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Almost 80 percent of U.S. Internet users
watched videos for roughly five hours in December 2008, with an
average duration of 3.2 minutes per video, according to comScore.
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"80% of web users have watched a video ad online – 31% visited the
advertisers Web site and 22% searched for more information about the
product."
Source: Yellow Pages
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"The results of new research demonstrate that online video
marketing, adding an online video to a law firm Web site can help
increase conversions from prospective clients. According to the
research, consumers typically visit an average of almost 5 websites
(4.8) before they end up making a decision as to which attorney to
choose. When video is added to the lawyer’s website, this number
decreases to 1.8."
Source:FindLaw.com
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65 percent of online video views were streamed between 9 a.m.
and 5 p.m., Monday through Friday, making this video primetime due
to the faster Internet connections available at work, reported
Nielsen Online.
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Adding video to small business profiles increases number of profile clicks more than 30%.